Trusted Choice® Chooses New Executive Director

Trusted Choice®, the consumer branding program for the Big “I” that appears regularly in ads on cable and regular TV, has promoted Kevin Brandt as its next executive director.

“Trusted Choice® is excited to announce that Kevin Brandt will succeed Dave Evans as executive director,” says Bob Rusbuldt, Trusted Choice® president. “He is prepared to fill huge shoes and to take the wheel for Trusted Choice® at this exciting time for the program. Kevin will be working closely with the team and Trusted Choice® carriers to ensure Big ‘I’ members and all of the Trusted Choice® players are evolving along with consumers and the marketplace. Trusted Choice® and are in business for one reason—to drive business to Trusted Choice® Big ‘I’ members and Trusted Choice® carriers.”

Brandt joined the Big “I” team in 2003 as a software developer and has risen through the ranks. Since 2007, he has run the Trusted Choice® day-to-day business as director of operations. He previously worked for a think tank, World Webmasters, in Fort Lauderdale, Florida. Brandt earned a Bachelor of Arts degree from Elon University in Elon, North Carolina. He also holds a graduate certificate in eMarketing from the University of Virginia.

“The Big ‘I’ and Trusted Choice® are grateful to Dave Evans for his 19 years of excellent service,” continues Rusbuldt. “Dave was instrumental in the birth and development of Trusted Choice® and has been a wonderful colleague in his numerous roles at the association. We wish him all the best in his future endeavors.”

Trusted Choice® was launched by the Big “I” and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support. The Association refers to it as the premier consumer brand for independent insurance agents providing, as it does, national advertising and other strategic tools to reach consumers.

Trusted Choice® also educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for more than 26,000 independent insurance agencies and brokerage firms and 71 leading insurance companies. For more information, go to