The business of safe driving and PIRP education has grown dramatically under the leadership of Bill Bonds, president of Empire Safety Council. Bill has approximately 900 outlets in the state and has a full one quarter of the market. His secret? He puts his classroom delivery agencies and now his internet course resellers first by maintaining the highest integrity. First, by referring all students its to the classroom agencies and by allowing only internet resellers to discount the Internet Point/Insurance Reduction Program (I_PIRP). He allows agents and brokers to brand the services he provides and make them available to their insureds. His customized website(s), proven training services and favorable referral fee structures have proven a boon to his agencies and now his resellers of the internet course across the state of New York.

Q Bill how effective is you program for drivers? What does the research say?

A Our particular program was approved in 1990 and research conducted then showed a nearly 20% reduction in accidents and approximately 60% reduction in repeat traffic offenses.

Q How do today’s drivers compare with drivers of the past?

A Drivers are better overall today. Age wise it’s pretty much across the board safer drivers.

Q Are your clients all young kids?

A Some are, however the average age for student completers is age 46

Q What do you do with people who actually have behavioral problems?

A We teach them. Our particular program is aimed at behavior modification as well as a remedial driving course. A typical response from students is; “I Can’t believe what I have forgotten about driving.”

Q What are some key statistics that agents and brokers should know about this market?

A There are approximately 11 million drivers and only about 1.6 million take the course over a three year period. There is room to grow this industry further.

Q What are the key differences between the online and physical class experience?

A The primary difference is the inspiration a student may get from the instructor. A good instructor can inspire by first, looking the part, second, knowing the part third, being the part.

Q Your company has grown at a rate far outpacing other similar companies, what is your secret?

A Simply, Putting our classroom delivery agencies and now resellers of I-PIRP first! We have created an administrative framework where in delivery agencies, instructors and resellers can grow and benefit from residuals that occur every three years because students must take the course every three years to maintain their insurance discounts.

Q What plans do you have in the future for marketing?

A We are in the future now as internet courses have really just started. Our focus is to continue to reward our classroom delivery agencies with 100% student referrals and I-PIRP resellers with the highest commissions paid. Empire’s new Reseller Program is a breakthrough in on-line education because the student enters an exclusive reseller promotional code for a discount. The promotional code becomes a permanent part of the student’s record and the resellers and agent’s resellers receive checks directly from Empire Safety Council. Other sponsors use the Click-Through-Method which does not work and the reseller will not get paid! Furthermore, the reseller must rely totally on the student first going to the reseller’s website in order to click through, however, with Empire they may give the promotional code to customers and members verbally or through print copy advertising and then direct them to Empire’s website www.safetycourses.com where the student enters the exclusive promotional code for the discount. Resellers of I-PIRP may choose the amount of discount and commission amount and may have agent resellers with whom they may choose to share commission with, such as customer representatives. All commissions are paid directly from Empire to resellers and their agent resellers. Empire offers sleek, new and Free Internet Web-pages and Website designs for resellers. Samples are found at www.safetycourses. com/perez and www.safetycourses.com/BOS