Advertising in the Insurance Advocate®

ADVERTISING GETS YOU NOTICED!

Since 1889, Insurance Advocate® (IA) has been the leading publication reaching and influencing insurance professionals in the New York, New Jersey, Eastern Pennsylvania, Connecticut and Washington D.C. markets.

tristatearea

 

 

Insurance Advocate®’s print edition audience of 5,300+ agents, brokers, insurance executives and leading association executives blankets the market with local and pertinent national insurance news and analysis, leading company profiles and a who’s who in the industry. IA is a source for information on new markets and coverages, legislative trends, legal issues, financial results and industry developments. Advertisers rely on Insurance Advocate® to open doors to new customers.

Our new digital edition brings your online message to life with the same focused content but reaches a greater, more diverse audience. As the online editions, archives, and content base continue to grow, we hope you will join us in making this added feature a trending resource for the industry.

Print and Online Packages

  • Premium Print Advertising

  • Online banner and sidebar ads with links

  • Print and Web Packages

  • E-Newsletter Sponsorship

  • Service Directory Placement

 To advertise, please contact us today!

Steve Acunto
Publisher
914-966-3180, x110
sa@cinn.com

Gina Marie Balog
Creative Director/Advertising Coordinator
914-966-3180, x113
g@cinn.com

2017 EDITORIAL PLANNING CALENDAR

JANUARY

ISSUE DATE*

Jan. 9

Jan. 23

EDITORIAL CLOSE

December 26

Jan. 9

AD SPACE CLOSE**

December 23

Jan. 6

SPECIAL REPORTS

 

State of NY Market

SUPPLEMENTS

BONUS DISTRIBUTION

FEBRUARY

ISSUE DATE*

Feb. 6

Feb. 20

EDITORIAL CLOSE

Jan. 23

Feb. 6

AD SPACE CLOSE**

Jan 20

Feb 3

SPECIAL REPORTS

 

Cyber-Security

SUPPLEMENTS

Measure

BONUS DISTRIBUTION

MARCH

ISSUE DATE*

March 6

March 20

EDITORIAL CLOSE

Feb 20

March 6

AD SPACE CLOSE**

Feb 17

March 3

SPECIAL REPORTS

 

 

SUPPLEMENTS

BONUS DISTRIBUTION

 

Travelers Workshop – CT

APRIL

ISSUE DATE*

April 3

April 17

EDITORIAL CLOSE

March 24

April 7

AD SPACE CLOSE**

March 17

March 31

SPECIAL REPORTS

 

Enterprise of the Year

SUPPLEMENTS

 

Measure

BONUS DISTRIBUTION

MAY

ISSUE DATE*

May 8

May 22

EDITORIAL CLOSE

April 24

May 8

AD SPACE CLOSE**

April 21

May 5

SPECIAL REPORTS

SUPPLEMENTS

BONUS DISTRIBUTION

JUNE

ISSUE DATE*

June 5

June 19

EDITORIAL CLOSE

May 22

June 5

AD SPACE CLOSE**

May 19

June 2

SPECIAL REPORTS

 

Professional of the Year

SUPPLEMENTS

BONUS DISTRIBUTION

PIANJ/NY Joint Conference

JULY

ISSUE DATE*

July

EDITORIAL CLOSE

July 3

AD SPACE CLOSE**

June 30

SPECIAL REPORTS

PIANJ/NY Joint Meeting

SUPPLEMENTS

BONUS DISTRIBUTION

AUGUST

ISSUE DATE*

August 21

EDITORIAL CLOSE

August 4

AD SPACE CLOSE**

August 4

SPECIAL REPORTS

Disruptor of the Year

SUPPLEMENTS

BONUS DISTRIBUTION

Downstate IAC

SEPTEMBER

ISSUE DATE*

September 18

EDITORIAL CLOSE

September 4

AD SPACE CLOSE**

September 1

SPECIAL REPORTS

SUPPLEMENTS

BONUS DISTRIBUTION

OCTOBER

ISSUE DATE*

October 9

October 23

EDITORIAL CLOSE

September 25

October 9

AD SPACE CLOSE**

September 22

October 6

SPECIAL REPORTS

 

Insurance Leader of the Year

SUPPLEMENTS

BONUS DISTRIBUTION

PIANY HVRAP

NOVEMBER

ISSUE DATE*

November 13

November 27

EDITORIAL CLOSE

October 30

November 13

AD SPACE CLOSE**

October 27

November 10

SPECIAL REPORTS

 

IFNY Award Luncheon Recap

SUPPLEMENTS

BONUS DISTRIBUTION

DECEMBER

ISSUE DATE*

December 18

EDITORIAL CLOSE

December 4

AD SPACE CLOSE**

December 1

SPECIAL REPORTS

SUPPLEMENTS

BONUS DISTRIBUTION

ADVERTISING RATES

SIZE

1X

5X

10X

20X

30X

40X

FULL PAGE

$1728

$1587

$1872

$1829

$1781

$1716

2/3 PAGE

$1474

$1398

$1258

$1187

$1144

$1100

1/2 PAGE

$1253

$1138

$1047

$971

$949

$944

1/3 PAGE

$1036

$987

$901

$836

$814

$798

1/4 PAGE

$944

$890

$852

$803

$776

$723

1/6 PAGE

$863

$798

$733

$700

$684

$663

BANNER

$754

$743

$685

$657

$635

$620

COLOR RATES – ADDITIONAL CHARGE

Standard – black plus cyan, magenta, or yellow …………… $350

Match – PMS color …………………………………………….. $600

POSITION CHARGES

Back Cover: Full Page + 20%

Inside Back Cover: Full Page + 10%

Center Spread: Full Pages + 15%

Inside Front Cover: Full Page + 15%

Far Forward: Full Page + 15%

 

Add 10% to space charge for bleed ads. Other inside guaranteed positions available at 15% plus earned rate. Front cover 3-page gatefold opportunities available in some issues. Please check with advertising department or sales representative for rates and availability.

 

CLASSIFIED RATES

$42 per 1-column inch (width 1 5/8) per insertion, payable in advance of publication date. Advertisements must be received by MONDAY NOON prior to the issue date for inclusion in that week’s issue. 

In addition, there is a $5 charge for advertisers requesting to assign box numbers forwarded via first class mail, $3 for email forwarding to info@insurance-advocate.com .

ARTWORK GUIDELINES

GUIDELINES FOR SUPPLYING ARTWORK

  • PDF files. All fonts embedded, 300dpi or better with printers marks
  • Documents created on a Macintosh using Quark Xpress 9.5, Adobe Illustrator CS3 or Adobe Photoshop CS5.
  • Files with fonts included (screen and printer fonts) compatible with Macs.
  • Scanned photos or art saved as EPS or TIFF files, CMYK, not RGB, 300dpi or greater, not 72.
  • A match print is required to guarantee reproduction. If not provided, a match print may need to be produced and charged to advertiser.
  • Supply all supporting EPS and TIFF files (such as logos, photos, special artwork) used in your document.

Transmission options:

  • FTP (email g@cinn.com for instructions)
  • CD-ROM and DVD (see mailing instructions on back cover)
  • Email: g@cinn.com – files up to 7MB’s

Acceptable:

  • Quark Xpress 9.5 Illustrator CS3, Photoshop CS5, Adobe Acrobat Professional 8.2.5, MS Office 2011 (MS Publisher is not an accepted format)

Advertising material not meeting the specifications outlined above and requiring additional preparation work will be billed for the work performed.

ADVERTISING DIMENSIONS

full page bleed

8 1/8″ x 11 1/8″

full page

7″ x 10″

2/3 page vertical

4 9/16″ x 10″

1/2 page horizontal

7″ x 4 7/8″

1/2 page h. bleed

8 1/8″ x 5 3/8″

1/3 page square

4 9/16″ x 4 7/8″

1/2 page vertical

4 9/16″ x 7 7/16″

1/3 page vertical

2 1/8″ x 10″

1/3 page v. bleed

2 5/8″ x 11 1/8″

1/3 page horizontal

7″ x 3 1/3″

1/4 page

4 9/16″ x 3 3/4″

1/6 page vertical

2 1/8″ x 4 7/8″

Other Sizes:

    • Spread Live Matter – 14 7/8″ x 10″
    • Spread Trim – 15 3/4″ x 10 7/8″
    • Spread Bleed – 16″ x 11 1/8″
    • Banner ad – 7″ x 1 1/4″

TERMS

PAYMENT

Net due within 30 days. Gross amount after 30 days. Payable in U.S. currency. No cash discounts. 

Publisher looks to the advertising agency / media buying firm placing the insertion order for payment, however, publisher shall have the right to hold the advertising agency / media buying firm and the advertiser jointly and severally liable for the monies due and payable to the publisher, and the agency warrants by submitting the insertion order that it and the advertiser have accepted this responsibility. Publisher will not be bound by conditions, printed or otherwise, on contract, insertion orders or instructions when such conditions conflict with its policies. 

Classified ads must be prepaid prior to insertion

PUBLICATION AND CLOSING DATES

Insurance Advocate® is published biweekly, 20 times a year, once a month in July, August, September, and December, by CINN Worldwide, Inc. The advertising contract deadline is 14 business days prior to the issue date, ad material must be in 10 days before. Cancellations are not accepted after advertising contract deadlines. 

FREQUENCY, COMBINATION RATES, REBATES AND SHORT RATES

Earned rate is based on the number of insertions placed in a 12 month period. Rates are protected from increases during the 12 month contract period. 

Advertisers will be short-rated if, within 12 months from the first insertion, they have not used the amount of insertions upon which their billings have been based. Advertisers will be rebated if, within 12 months from the first insertion, they have placed sufficient additional insertions to earn a lower rate. 

AGENCY COMMISSION

An agency commission of 15% of gross billings is allowed to recognized agencies.

Agency commission does not apply to classified placements.