NEWARK, N.J. and COLUMBIA, Md., May 18 – Horizon Blue Cross Blue Shield of New Jersey is offering its self-insured employer accounts the Direct-to-Member (DTM) suite of personalized communications from Resolution Health, Inc. (RHI).Horizon said that the RHI suite, which includes a Personal Care Note (PCN) issued via mail or an e-PCN accessible through Horizons My Health Manager application, leads to increased compliance with evidence-based care and cost savings for members.

Horizon Blue Cross Blue Shield of New Jersey is committed to improving our members health care experience, and RHIs targeted personalized communications allow our members to better utilize their health plan benefits and, at the same time, reduce expenses for themselves and their employers, said Christopher Valerian, DO, MMM, executive medical director at Horizon BCBSNJ. By encouraging patient compliance, we hope to improve the quality of care and lower costs.

Valerian added, RHI is able to isolate those individuals who are noncompliant with information on clinical best practices or recommended prescription regimens.Their advanced technology provides personalized messaging, incentives to change, and personal outreach that empower patients to more responsible behavior, improved compliance with best medical practices, and more prudent spending on care.

Our DTM program has a documented 2:1 ROI for employers, helping them to reduce their health care costs while enhancing employee satisfaction with the benefits package, said Earl P. Steinberg, MD, MPP, president and CEO of Resolution Health. RHIs experience validates the power of personalized messaging programs to fuel behavioral change, reduce medical and prescription co-payments, and encourage discussions between physicians and patients that improve care quality.